Today, to get to a social event or an elite nightlife establishment, you need to walk past the security officer at the entrance. It depends on the decision of this person whether you get inside or leave with nothing in search of a more affordable way of spending your leisure time.
The origin of the concept of "face control"
The word "face control" has an English-speaking origin and is derived from the noun face - "face", and control - "to check". In general, the essence of such an assessment is to restrict the access of people who do not correspond to the format of the institution. Such checks are obligatory arranged by prestigious entertainment establishments - casinos, bars and nightclubs in order to prevent drunk or young visitors inside. The person who does this kind of screening is called a "facer".
Face control can be considered a form of discrimination, especially if it is not carried out according to the clearly established principle of "age, alcohol intoxication, financial position", but based on the subjective assessment of the face.
Face control history
Initially, the ticket price served as a form of face control - it was set at a fairly high level, so only people who had enough funds to pay entrance for themselves and their companion could become a client of a particular nightclub. It soon became clear that this alone was not enough - the moneybags in a state of strong alcoholic intoxication are as prone to antics and debauchery as poor students.
In addition, the question often arose of where to get a sufficient number of young beautiful girls, whose presence affects the sale of drinks in the bar, because young ladies often cannot pay for themselves. The very concept of "face control" was introduced in the 70s of the last century in the United States. More than 5,000 people were invited to the opening of the Studio 54 New York club, the main condition was a bright and memorable image.
The concept of the new establishment was to introduce celebrities and ordinary young Americans "from the people" to the spoiled public, but, of course, with a beautiful and colorful appearance. Therefore, trained people were placed at the entrance, who screened out, relying on their impressions of those who wanted to get inside.
Feyser must have a phenomenal memory for faces, be able to get out of conflict situations, recognize people prone to aggression.
Why do you need face control
Currently, elite nightclubs do not set an entrance fee, you can visit it for free, the main thing is to get inside. The employee can refuse any guest without explaining the reasons. This rule only adds popularity to establishments, makes them more inaccessible, and therefore desirable.
In fact, now face control is not so much a way to fight alcohol, drugs or adolescents, but rather a fight for the image of an institution, because it is the visitors, their status and “high cost” that affect its popularity. In addition, by provoking visitors at the entrance, the security officers calculate the clients “out of their minds”. But the main goal of face control is to increase the revenue of the establishment, so men who want to spend time here should be solvent, and girls should be beautiful and cheerful.
