In order to sell a product, the seller often resorts to a variety of means. One of the popular psychological moments of exposure is the use of a discount system.
Do not pass by
Many will agree that such signs in shop windows as "discounts", "sale", rarely allow you to pass by. This is especially true for women who are greedy for outfits. It is so difficult to walk past the store, so as not to look into it at least. And if they promise a discount, then God himself ordered something on the cheap.
It is worth remembering that the seller will never work to his own detriment, allegedly exhausting the buyer hundreds of rubles. For example, a woman, as a creature more vulnerable in this regard, compared to a man, knows that she is given a discount on a promotion if she buys goods for a certain amount. As a result, the fair sex, no doubt, will pick up the goods to the "discount" amount. As a result, she will be given a discount, but the store will still win.
In the future, when entering this store, a woman will become interested in whether any promotions are taking place at the moment, because in her subconscious mind the confidence of a successful purchase has been entrenched.
Nowadays, many have experienced the impact of the so-called "discount" SMS messages, every now and then coming to the phone of everyone who has ever had the imprudence to leave their phone number in a store. This technology also has an excellent effect on the unstable female psyche. Insane discounts excite the mind, forcing them to run to the indicated stores, buying up almost everything. This also includes promises of bonuses issued in the form of bonus cards.
At the same time, discounts as a phenomenon are not something bad, it is just not worth making purchases "headlong" and without getting carried away. As experts say, being like a store during a discount period begins at home with thinking over what is really needed. Otherwise, then you will have to grieve over the cheap, but in vain things acquired and money spent.
Arriving at the store, you should take a closer look at the price tag. In some stores, it comes to the point that the prices with the real price of clothes are glued to the more "expensive" ones before the sale, and the previous price appears on top of the sale. Thus, the buyer is deceived into thinking that he is saving.
It is worth saying that all this applies not only to clothing stores, and not only to women's clothing. The same thing happens in perfumery, furniture and other markets. So women, going to the store, first of all should take with them not so much money as a cold calculating head.