Most women dream of a spa procedure. It's good when these are not just dreams, but quite feasible desires, but many do not always have enough funds to allow themselves such a procedure often enough. These women easily agree to a free spa treatment.
If a client is offered a free service or procedure, when usually a fairly large amount of money is taken for its implementation, this is a reason to think about what will be required from the visitor in return. By offering something free, the company expects that after such a service the client will trust them more. This means that he will more easily agree to part with his money on a return visit. This principle is based on the belief that the more a person feels gratitude for the free service provided, the easier it will be to gain confidence in him, present the company in the best possible light and present other services for a fee.
Based on this, it becomes absolutely clear why clients are invited to the salon for a free spa procedure. You can advertise in this way the salon itself or the work of a master. Such a procedure can be offered by new beauty salons or those who have just moved. Of course, when, after the free procedure, the client sees how wonderful they took care of her skin, what professionals work in the salon and how close it is to her home, she will return here. Thus, the loss of money from one procedure will result in an increased flow of customers for the salon in the first months of work.
However, it is possible to advertise in this way not only the services of the salon, but also the cosmetics that are used during the spa procedure. After just one application of cleansing and moisturizing products, the client can feel a beneficial effect on her skin and will want to purchase these products for herself. What these promotions are designed for. During the procedure, the beautician will tell the woman about the cosmetics itself, its natural ingredients, and the quick effect on her skin. And then he will offer to draw up an agreement for the purchase of the entire line of this cosmetic product. Of course, in this case, the price of the drug will already include the services of a cosmetologist and office rent, and the case with cosmetics itself will be quite expensive.