Barbershop is an unconditional trend of the last decade. These establishments not only replaced the traditional men's hairdressing salons, but gradually turned into a real cult.
The attitude to barbershops among representatives of the strong half of humanity is very ambiguous. Some consider these establishments to be overkill, while others are their regular visitors. However, the emergence of barbershops is not a temporary phenomenon, but a completely natural process rooted deep in history.
Where did barbershops come from?
The culture of male hairdressing originated in antiquity, when the role of barbers was performed by slaves, and the very process of cutting the nobility's hair turned into a long and even solemn ritual.
However, full-fledged analogues of modern barbershops appeared only in the Middle Ages in many European countries. In this era, the barber was considered, without exaggeration, an iconic figure. The professionals were known by their names, the secrets of craftsmanship were passed down from generation to generation, and a special atmosphere reigned in the institutions themselves. Each nobleman had his own barber, who closely followed fashion and made the gentleman look really elegant. The specialist had in his arsenal expensive tools, sets of incense, essential oils, powders and other means, the recipe of which was kept secret. By the way, the exclusivity of cosmetics and the high cost of tools are a distinctive quality of modern barbershops,
The medieval hairdresser did not just cut the hair, but also often performed all the hygiene procedures. During the Renaissance, barbers were also bath attendants, so each client received not only external beauty, but also had the opportunity to wash, as well as get rid of fleas and lice, which were common at that time.
Over the years, the barbers' functionality expanded even further: they teamed up with doctors, and many of the hairdressers could easily provide surgical services - from pulling out a diseased tooth to bloodletting.
In the 17th and 18th centuries, the services of barbers were available only to wealthy people, both in Europe and in Russia. That is why the "barbershops" of that time were opposed to street barber. The latter carried with them everywhere a suitcase with tools, as well as a folding chair, and therefore could provide a poor dandy with a minimum set of services literally anywhere.
Barbershop - men's club
The most interesting development was acquired by barbershops in the New World. North America of the century before last became a place where barber shops for men became truly iconic. Americans have not adopted so much from classical European establishments, namely:
- exclusively male purpose;
- masterly use of a straight razor;
- only male hairdressers;
- the opportunity to spend free time in the institution.
For Americans, the barbershop became a real club where you could go at least every evening. Of course, shaving was not the only purpose of the visit. In the institution you could drink beer, play billiards, discuss the latest news. Moreover, in itself, "beauty guidance" generally faded into the background, and the first was friendly gatherings.
Everything changed with the invention of the electric razor, which gained incredible popularity with lightning speed. First of all, there was no need to use the expensive services of a master, because now it was possible to achieve a perfectly smooth face in a matter of minutes at home. Secondly, the very rhythm of life has changed, in which sitting for many hours in a barbershop has already become an unaffordable luxury. The final adjustments to this trend were made by the Second World War.
So the golden era of barbershops ended, and for several decades this phenomenon almost disappeared.
The era of oblivion
For many years, caring for your appearance has not just faded into the background. Stereotypes were formed according to which an overly groomed man caused a negative reaction from others. In the 20th century, shaving outside the home was considered an excess, exquisite haircuts were a sign of foppishness, and the concept of "men's manicure" was considered abusive for most men.
The maximum that could be counted on was standard haircuts in an ordinary hairdressing salon. In a number of places, trimming of the mustache and beard was allowed. However, the latter for many years was unfashionable and outdated attribute.
It would seem that the past is not destined to return, and barbershops will forever remain just an elegant rudiment of the past. However, over the past decade, the situation has changed dramatically: new format barbershops literally burst into modern reality.
The rebirth of barbershops was, by and large, inevitable. Classic hairdressing salons, where everyone was provided with a traditional set of uncomplicated services, remained only in a remote province. They were replaced by professional beauty salons, mainly focused on women. The men's niche was empty for a long time - exactly until the beard became trendy again.
What is the difference between barbershops and ordinary salons?
- The original style of design, often - in an emphasized brutal format.
- A wide range of specific male services (all kinds of haircuts, beard and mustache styling, styling).
- Availability of professional beard cosmetics, work with niche perfume brands.
- A kind of atmosphere - the opportunity to drink coffee and chat in a narrow circle.
- Cutting beard lines with a straight razor is the ultimate expression of skill.
Over the years, the range of barbershop services has been expanding. So, many establishments offer men to camouflage gray hair, perform coloring, do face cleansing, remove unwanted hair on the face and neck, shape eyebrows, and also do manicure and pedicure.
In Moscow barbershops, prices for a men's haircut start at 1300 rubles, and for a beard and mustache - from 1000 rubles. Initially, the price range was even higher, but with the advent of a large number of such establishments, services have become much more affordable.
What does the future hold for barbershops?
Despite the fact that barbershops are currently actively developing and opening even in small towns, we can say that their peak is already behind us. The most adventurous businessmen skimmed the cream even when the fashion for textured beards, which replaced the standards of a close shave, was just beginning to appear. Today, beards of different lengths and shapes are worn by all representatives of the stronger sex - from students to office workers. That is why the future of barbershops will develop in two ways.
On the one hand, a number of such establishments will move towards "elitism", or retain the existing corresponding status. Barbershops of this level will strengthen their intimacy, developing a club format. The appropriate atmosphere, eminent craftsmen, exclusive cosmetic materials - all these attributes will remain unchanged and very important for a narrow circle of established clientele.
On the other hand, most of the barbershops will go towards mass production. In part, they will be closer to the "men's hairdressing salon" format, while retaining a certain authenticity. This state of affairs is quite justified, because most clients want to receive a minimum set of quality services (haircut and beard shaping), while not complicating the process and not parting with an impressive amount in the end.